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InBrittany Noble, a news anchor in Mississippi, lost her job because she decided not to straighten her hair. Both Noble and Jones are Black women who have fallen victim to workplace discrimination against their natural hair, worn in styles like braids, afros, twists, dreadlocks and cornrows.

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New research from Michigan State University and Duke University reveals just how prevalent this type of discrimination is. Today, Black women with natural hair are often seen as less professional and less competent and are less likely to be referred for job interviews.

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To demonstrate how workplace standards specifically exclude Black women with natural hair, the researchers held four studies where hundreds of participants evaluated female job applicants through sample Facebook and LinkedIn social media profiles. Across all studies, Black women with natural hairstyles were considered less professional and less competent and received fewer recommendations for interviews when compared to Black women with straightened hair and white women with straight or curly hair.

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However, not all jobs and industries are on a level playing field. The researchers found that Black women with natural hair faced less discrimination for jobs in the advertising industry when compared to the consulting industry.

This demonstrates the power of established industry norms, and how those that are rigid and conservative — like consulting — may end up more biased, and less diverse, than others.

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Black women face a choice between trying to escape this bias and preserving the health of their hair and scalp. Straightening processes can not only pose negative health risks for the hair and scalp but also come with a high price tag. Recruiters today rely heavily on social media to verify applicant information early in the hiring process — and they can typically find an image of someone online within a matter of seconds.

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So, what can we do to eliminate or diminish natural hair bias in the hiring process? The researchers hope their work will increase awareness about discrimination issues plaguing the workplace and inform new policies. A promising trend is slowly beginning: the U. Army lifted its ban against natural hairstyles in California, New York and New Jersey were the first states to ban discrimination based on natural hairstyles inand another 23 states have introduced similar bills. But more action is needed.

Looking ahead, Koval is hoping to explore under what conditions the natural hair bias intensifies or diminishes — if your job rank could change things, for instance.

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Assistant professor of Management Christy Zhou Koval. By: Chelsea Stein. Media Contacts Chelsea Stein.

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